Whether it was starting his own companies or teaching entrepreneurship to his students, Cassmer found the one resource that provided the most value and insight; other entrepreneurs.

Not counting the numerous entrepreneurs that assisted and mentored Cassmer in his business ventures, the guest entrepreneur lecturers that spoke to the students in his classes resonated more than any classroom material.

After recording interviews with the entrepreneurs of varying success and levels of experience for his (Online) Applied Entrepreneurship Course, Cassmer decided to share these stories with everyone. Whether it is the would-be business owner, the corporate executive, or the aspiring “Steve Jobs”, it only made sense to make these stories and lessons available for everyone.